“I am thrilled to be a champion for Music for Dementia. The power of music as a transformational force for improving the quality of life of people living with dementia cannot be overstated. Get the music playing and watch the magic happen.”

“Hallmark Care Homes is delighted to become an organisational champion for Music for Dementia. We strongly believe that music should be embedded in daily care practice and have seen for ourselves how music can enrich and enhance everyone’s lives.”

“Music has a powerful role to play in bringing people together and no more so than for people living with dementia and their loved ones. Medical research has confirmed the positive effect of music therapy on those with dementia, including positive effects on their mood and ability to communicate. I wholeheartedly endorse the work of Music for Dementia in promoting the benefits of music for those who live with this terrible condition.”

“Music for Dementia campaigns for a cause extremely close to my heart. I wholeheartedly support all the work they are doing to raise awareness of the benefits music can have on those living with dementia. It’s extraordinary to see how music can get through when nothing else will. Now more than ever it is essential to support this important work, to reach out to a loved one who may benefit from the power of music.”

“I’m proud to be Music for Dementia’s Ambassador and help to raise awareness and understanding of the power of music for people living with dementia. The work of this campaign is fundamental to making music available to everyone living with the condition, to improving lives and making connections.”

“What a wonderful initiative! Long may the music play and the songs be sung.”